Three generations.
One thread.
From a small atelier in Kanchipuram to homes across the world — this is the story of how our family business became your favourite saree shop.
Milestones
The Journey, Year by Year
1930s
A Family Begins
Sheela Silk House was established by our ancestors in the 1930s — a small atelier that turned every saree into a story.
1993
Ashwini Fashions Born
Our father carried the silk legacy forward and founded Ashwini Fashions, refining the family craft for a new generation of brides.
2020
WhatsApp-First, Always Personal
Through the pandemic, WhatsApp became our new shop. We delivered fast, kept it personal, and that warmth never left.
2021 & 2022
Going Digital
My sister and I took the family business online — Facebook, Instagram, YouTube and Pinterest, and a digital storefront to share our silk with the world.
2023
B2C, B2B & Resellers
Three pillars under one roof: retail for individual customers, wholesale for partners, and reseller fulfilment that ships directly to their buyers.
Today
A Living Heirloom
From a 1930s atelier to a global storefront — every saree we send still carries the same handmade promise it did the day we began.
“Every saree we send still carries our promise — Quality Speaks — that craft and care never go out of style.”
— The Ashwini Family
Be a part of the story
Pick a saree, a gift card, or join us as a reseller — every choice you make becomes a chapter.